Social Media Skills and Experiences of Undergraduate Marketing Students
J. F. Wellington, M. J. Messina, S. A. Lewis
|
|
Social Media Skills and Experiences of Undergraduate Marketing Students J. F. Wellington, M. J. Messina, S. A. Lewis |
|
Presented at the 2014 MBAA Conference
|
| How To Use This Information |
| The sections shown below are available for the paper, "Social Media Skills and Experiences of Undergraduate Marketing Students". These sections are abridged in the submitted manuscript because of submission requirements. The unabridged, complete versions of the paper are presented below. |
| Section 2. Literature Review (unabridged) |
| Section 3. Foundation of the Study (unabridged) |
| Section 4. Results (unabridged) |
| References Section |
|
Updated: November 7, 2014. Contact: wellingj@ipfw.edu |