Nichaya Suntornpithug earned her Ph.D. in Marketing from the University of Memphis (2004). Dr. Suntornpithug is an Assistant Professor whose research interests include: Interactivity and Internet Commerce, Electronic Commerce and Human-Computer Interaction, Online Consumer Behavior, Customer Relationship Management, Internationla Marketing, Nation Branding, Service Quality, and Entreprenuership. She has published in Electronic Market Journal, International Journal of Business, Marketing, & Decision Sciences, International Journal of Electronic Business, International Journal of Mobile Marketing, International Journal of Services Technology and Management, Journal of Enterprising Culture, Journal of Indiana Academy of Social Science, Journal of Small Business and Entrepreneurship, and has presented her research at various regional, national and international conferences.