SCHOOL OF BUSINESS & MANAGEMENT SCIENCES

Fall 2002

Introduction to Electronic Commerce (K490)

1:30- 2:45 p.m. Tuesday at KT227

INSTRUCTOR: Dr. Prasad Bingi Office: Neff 330G

Phone: 481-6007 Fax: 481-6879

E-mail: bingi@ipfw.edu

URL: http://users.ipfw.edu/bingi

OFFICE HOURS: 2:45 – 4:15 p.m. on TR and by appointment.

TEXTS: 1) Kenneth Laudon and Carol Traver. E-Commerce: Business, Technology, Society. Addison Wesley, 2002 – required..

2) Shelly, Cashman & Mick, Microsoft Front Page 2002, Course Technology (K213 text) – recommended.

3)

Online supplements and other readings will be announced from time to time.

OBJECTIVES: The purpose of this course is to provide an overview of electronic commerce. The Internet/WWW has made a dramatic impact on how individuals and organizations exchange goods and services. Every aspect of a business is in the process of being transformed; firms are being forced to adapt or fail. Internet/WWW has given birth to new organizational forms (e.g., virtual organizations) and markets (e.g., electronic markets) that feature electronic transaction models in new categories of goods and services. These developments have profound implications for society and raise several legal and policy issues that are yet largely unresolved (e.g., copyright, taxation, etc.). This course will provide you with an understanding of the concepts, applications, strategic opportunities, technologies, and cultural, ethical and social issues that surround the emergence of global electronic commerce.

"e-Business is the complex fusion of business processes, enterprise applications, and organizational structure necessary to create a high-performance business model."

Kalakota & Robinson, 1999

“Within five years time, all companies will be Internet companies, or they won't be companies at all."

“What’s my return on investment on e-commerce? Are you crazy? This is Columbus in the New World. What was his ROI?”

Andy Grove, Chairman of Intel

“It won’t be long before the “E” in E-Business is gone. It is inevitable”

PriceWaterHouse Coopers
COURSE APPROACH: The method of instruction is primarily based on lectures and team learning. We will also use other approaches such as, discussions, videos, guest speakers, cases, student project, and software demos to enhance learning. Students should study materials assigned weekly before class and come prepared to participate in the analysis and discussion of these. The instructor will divide the class into groups (4 to 5 members per group) for the group activities.

PRELIMINARY COURSE SCHEDULE

Class	Chapter	Topic
8/27		Orientation, Organization & Overview
8/29, 9/3	1	The Revolution is Just Beginning
9/5, 9/10, 9/12	2	E-commerce Business Models and Concepts
9/12		Guest Speaker: Karl LaPan, CEO, Northeast Indiana Innovation Center (NIIC) (www.niic.net), Project discussion and intro to NIIC
9/17, 9/19, 9/24	3	Internet and WWW: E-commerce Infrastructure
		Guest Speaker: Do-it-Best
9/26	1,2,3	Exam I
10/1, 10/3, 10/8	4	Front Page Overview (Shelly, Cashman, & Mick text) Building an E-commerce Website
10/10		Guest Speaker: Bill Zielke, VP of Marketing & International Development, Do-it-Best (www.doitbest.com)
10/8, 10/10	5	Security and Encryption
10/14-10/15		Fall Break – No class on 10/15
10/17, 10/22	56	Security and Encryption E-Commerce Payment Systems
10/24, 10/29	76	E-Commerce Payment SystemsE-Commerce Marketing Concepts
10/31	4,5,6,7	Exam II
11/5, 11/7,	10	Retailing on the Web Guest Speaker: Do-It-Best
11/12	11	Online Service Industries (Cont...)
11/14		Guest Speaker: Paddy Padmanabhan, Price Waterhouse Coopers, Topic: E-transformation and evolving business landscape
11/19	11	Online Service Industries
11/21, 11/26	12	B2B E-Commerce
11/27-12/1		Thanksgiving Break
12/3, 12/5	9	Ethical, Social, and Political Issues in E-Commerce
12/10, 12/12		Research Presentations, Attending Karl LaPan, CEO, NIIC
12/197	9,10,11,12	Exam III

COURSE APPROACH: The method of instruction is primarily based on lectures and team learning. We will also use other approaches such as, discussions, videos, guest speakers, cases, student project, and software demos to enhance learning. Students should study materials assigned weekly before class and come prepared to participate in the analysis and discussion of these. The instructor will divide the class into groups (4 to 5 members per group) for the group activities.

GRADING CRITERIA: The grades are based on the following components:

Component	Points
Exams (13 @ 15 points, 2@20 points/each)	5560 (Individual 65% & Group 35%)
Project	25 (Group)
Cases	10 (Group)
Cases & Web Assignments	15 10 (GroupIndividual)
Total	100

Grading scale is 90 and above is A, 80-90 is B, 70-80 is C, 60-70 is D, and less than 60 is F.

EXAMS: Exams consist of multiple-choice questions. Each exam consists of two parts, individual part and group part. Individual part is administered first; every student will take the exam by himself/herself. Group part consists of group members collectively answering the same exam given in the individual part. I encourage group preparation for exams as it improves the understanding of the material and results in higher performance. Many times, I will be asking questions which are neither in the text nor in the handouts but are based on the class lectures, discussions, video presentations, software demos, any assigned class readings and guest lectures. If you are not regular to the class or attentive in the class you may miss these questions. It is a good idea to take notes during the class. Handouts will be available from my web from time to time (URL is listed on the first page of the syllabus).

PEER EVALUATION: Each individual will independently rate the preparedness, active participation, contribution to the quality of group output, helpfulness and cooperation of all the other members of the group. These ratings will be collected for all the exams, project, and case discussions from time to time. Each student’s score for any group activity will be proportional to the average peer rating.

PROJECT: Detailed description of the projects will be given in class.

MAKE UP EXAMINATION: If you miss an exam because of an emergency (such as illness, close relative’s death), a university-approved absence, or an absence approved in advance by the instructor, you will be given an opportunity to take a makeup exam. The makeup exam will consist have only short-answer or essay questions. Also, there will not be a group component for makeup exams. For all emergencies, you are required to produce an acceptable proof to be considered for a makeup exam. It will be your responsibility to schedule the makeup with the instructor as soon as possible. If you do not take the makeup within the following week of the scheduled exam, you will receive a grade of zero for that exam/quiz. All special cases will be handled according to the discretion of the professor.

GRADING POLICIES: The usual turn around time is about a week. Students must consult about their exam or case or project grade within one week from the day of announcement.

DOING WELL IN THIS COURSE: If you have any questions, problems, etc., with the course, or if there is any way that I can be of help to you, please feel free to contact me. If you are not doing well on the exams, please come to me early in the course. Please don't wait until just before the final if you are having trouble. If you come in early, there will probably still be time to do something about it. However, I will try to help you anywhere along the line if you need advice on test-taking, study skills, etc. You can also get assistance with study skills, test-taking strategies, test anxiety, tutoring, etc. from Transitional Studies. They are located in Kettler Hall, room G23, phone # 481-6817.

WEATHER POLICY: If school is called off because of bad weather (or any other reason) on the date of a scheduled exam, come prepared to take the exam at the next class meeting. If school is called off the period before a scheduled exam, the exam will be postponed. If the weather is very bad on the day of an exam, but school is NOT called off, please use your best judgment about driving to school. Please check the WebCT for additional announcements.

DISABLED STUDENTS: If, for any reason, you have a physical, visual, hearing or any other impairment(s) that hinders your ability to write, see or take exams, please advice me of your condition, and provide a letter of verification from your doctor. I will make every effort to accommodate your situation as best as I can. You can also contact Services for Students with Disabilities in WU 118 & 218 to find out what special services and accommodations may be available to you.

SPECIAL INSTRUCTIONS:

1. I will try to stick close to the schedule, but I may have to make changes. Students are responsible for any changes announced in the class. Check course webpage for updates.

2. Feel free to ask questions. If you have any relevant experience, tell the class about it.

3. If you decide to withdraw from the course, please do so by officially dropping through the registrar’s office, missing the classes does not imply a withdrawal from the course.

4. In order to pass the course you must complete all the requirements for the course.

5. Do not get up and leave in the middle of a class unless it is an emergency.

6. Please turn off cell phones. No food / drinks / printing / web surfing / email allowed during lecture unless asked.